
TOLA Expo 2025
Date Announcements
May 7–8, 2025
May 7th: Exhibit Floor Open to Custom Integrators Only
May 8th: Exhibit Floor Open to C.I., Interior Designers, Architects, Specifiers and Builders
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Location
Trade Mart (Atrium)
2100 N Stemmons Fwy,
Dallas TX 75207

This show was organized in 2021 by a group of manufacturer rep firms operating in the residential custom installation technology sector. Although these firms compete in the Texas, Oklahoma, Louisiana, and Arkansas (T.O.L.A.) markets, they set aside their competitive differences to make this event possible. It's mutually agreed that creating a regional event for manufacturers to showcase the latest products, discuss current trends, and offer educational opportunities significantly benefits custom installers and technology specialists within the industry.
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The diverse range of brands at this event covers every conceivable category of home technology, including video, audio, networking, control automation, window treatments, and all aspects of lighting. Additionally, there may be new categories that had not been previously considered but could enhance an integrator's overall business. In simple terms, at the TOLA Expo, you will discover plentiful opportunities to experience and learn about something new, innovative, and potentially game-changing.


Day 1 (Expo Floor)
WEDNESDAY, May 7th
(9am – 6pm)
Industry Trade Only
FREE TO ATTEND & REGISTRATION REQUIRED
The first day of the show floor starts at 9 a.m., coinciding with most of the educational course options.
The registration button below will take you to the Whova platform to register. Please ensure you select the correct registration type, i.e., custom integrator. Once you have registered, download the Whova app to your phone so your confirmation details will be easily accessible for check-in at the facility. The app also allows you to choose which educational courses you wish to attend and receive reminder notifications when they are about to begin.

CASINO ROYALE
WEDNESDAY, May 7th
(6:30pm – 10:30pm)
Industry Trade Only
YOU MUST HAVE YOUR WRISTBAND TO ENTER
LOCATION:
Renaissance Dallas Hotel
After the first full day of the show, we will host our Casino Royale Party event featuring music, food, drinks, and a variety of table games. Prizes will be awarded, so be sure to join us.
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To enter, you must have registered for the show. Once at the event, you will present your badge to receive your wristband, drink tickets, and bankroll for the table games.

Day 2 (Expo Floor)
THURSDAY, May 8th
(9am – 3pm)
Industry & *Partner Trades
*Partner Trades include Architects, Interior Designers, Specifiers and Home Builders.
FREE TO ATTEND & REGISTRATION REQUIRED
Similar to the first day, there will be educational courses available to choose from. The show concludes earlier, so make sure to spend your time with any manufacturers you wish to engage with.
Reminder: Samsung's Experience Center, located in suite 4604, will be open and showcasing the 2025 product lineup during the show.
ARE YOU INTERESTED IN EXHIBITING?
If you're interested in exhibiting at the upcoming TOLA Expo in May, please click the reservation request button below to provide your information, and someone will get back to you soon. ​
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HAVE QUESTIONS?
If you have any questions about the upcoming 2025 TOLA Expo, or if you're interested in exhibiting, please email the following email address. ​
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